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Is Dunkin Donuts changing their name to donuts?

In January, Dunkin’ officially dropped the “Donuts” in its title and is sporting some spiffy new branding. Dunkin’ Donuts gets a makeover for the New Year. Dunkin’ In September 2018, the iconic chain known for it’s doughnuts and coffee first announced the big decision to shorten its name.

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Why is Dunkin’Donuts called Dunkin’?

Two years after opening, Rosenberg changed the restaurant’s name to Dunkin’ Donuts and made it his goal to “to make and serve the freshest, most delicious coffee and donuts, quickly and courteously, in modern, well-merchandised stores” (via PR Newswire ).

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What does the new Dunkin Donuts logo look like?

Dunkin’s makeover is mostly about aesthetics, however, as the chain will still be offering a variety of doughnuts and plenty of coffee (with seasonal flavors like Girl Scout cookie flavorings). The new logo still features Dunkin’s signature orange and pink colors but the product packaging now has a more modern look.

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Why did Dunkin discontinue the croissant Donut?

“The Croissant Donut received an overwhelmingly positive response from our guests,” Dunkin’s president of marketing announced in 2015. But, as with any fad, interest ultimately plummeted and the item was discontinued.

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· An iced coffee order is filled from a tap during the opening of a new Dunkin’ Donuts store opens in Concord, Calif., on Tuesday, Aug. 28, 2018. The new store breaks away from their traditional design and features a bakery display case and beer style taps serving iced coffee. (Anda Chu/Bay Area News Group)

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· A woman burned by “scalding” hot coffee at a Brockton Dunkin’ location is suing the local owner of the store and two employees there who allegedly mocked her injuries.

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