Is General Foods International Coffee a good brand?
Through the decades, General Foods was sold as a trustworthy corporate brand, never a product brand, and would appear as the “sponsor” of a special show, with various products ads throughout the evening. The one exception was instant General Foods International Coffee, introduced in 1973.
What happened to General Foods?
The General Foods name is not entirely gone. Currently, the General Foods International brand still survives on a the Kraft Heinz food service product, a bulk instant flavored coffee mix sold for food service. This allows the company to keep the trademark alive, while promoting Maxwell House in the grocery aisles.
When did General Foods start making instant coffee?
The one exception was instant General Foods International Coffee, introduced in 1973. The product was sold as an occasional luxury, almost a dessert, with the tagline, “Its our flavor that makes us special” and later the 1980s slogan “celebrate the moments of your life.”
Does target still sell International Coffee?
BrandlandUSA Photo. N orthfield, Ill. – Kraft Heinz is still promoting its International Coffee line, even as the product is now part of Maxwell House, and no longer called General Foods International Coffee. The grocery line is on a top shelf at some Target Grocery stores, nearly 50 years after the product debuted.
